Luring Even More Swallows North for Winter
Over the next few weeks car number plates from the southern states will become more noticeable here in Hervey Bay as the low temperatures in the southern states encourage people to come north for the winter.
Despite the influx of people from the south the State Government wants even more. Now Queensland’s legendary winter warmth will be the focus of a new events campaign designed to lure tourists from colder climes.
Premier Peter Beattie said the $500,000 campaign would tempt freezing southerners and New Zealanders to head to Queensland for a warm winter welcome.
Margaret Keech the Tourism Minister annouced today that the campaign will comprise inserts in major daily newspapers in Sydney, Melbourne and New Zealand. It will also leverage off Brisbane Marketing activity in the southern capitals around the same time.
“The campaign will commence in late May which signifies the beginning of our beautiful winter months and many key events such as the Brisbane Festival, The Dreaming Indigenous Festival and the Noosa Long Weekend are programmed during that time,” she said.
