Who Is Interested in Hervey Bay?
Google has just introduced a new service called Google Trends so when she-who-must-be-obeyed wasn’t looking I spent a few minutes slacking off and playing with it.
Google Trends is supposed to provide broad insights into search patterns so just for fun I compared Hervey Bay with Brisbane and here are a few interesting things I came across.
More people in Maryborough search for information on Hervey Bay than the residents of any other place in Australia.
Bundaberg and Toowoomba residents are next on the list
People in Canberra, Sydney, Melbourne and Adelaide hardly seem to know we exist
In the above diagram the blue bar represents the searches for Hervey Bay and the red bar represents the searches for Brisbane.
Does that mean that our advertising campaigns in those major centres aren’t working?
Does it also mean that the people of Maryborough would much rather be living in Hervey Bay?
Mark Twain once said that “there are lies, damn lies and statistics” and I reckon that says it all when it comes to Google Trends and Hervey Bay 
