But Wait! There’s More!
Remember those words from television advertising a set of steak knives?
Those words are a copywriting legend and have become immortal along with Ginsu – the name of the knives those words were first used to advertise.
Both the words and the name were the product of Arthur Schiff, a prolific American copywriter. He passed away late last week aged 66.
While you may never have heard of him before he really was a legend in copywriting circles but received little recognition outside this small group. Such is the industry, we strive to produce words that will prove to be indellible and stay with you forever while we remain out of the spotlight.
