Branding for Local Candidates
From a purely marketing perspective of course
With an election coming up to fill a vacancy on the Hervey Bay City Council we’re beginning to see the typical candidate signs springing up around town. In marketing terms those signs are what is known as branding and by putting them up the candidate hopes to imprint their name on your brain.
The signs are fairly basic and have remained unchanged for many years but this time one candidate is seeking to brand themselves in a slightly different way. It’s something that certainly works when it comes to selling all manner of products but will it work when it comes to selling a candidate to the electorate?
I guess we will find the answer to that question next week.
