Will it Ever Happen in Hervey Bay?
The fall of the paper newspaper
I was reading on another search engine marketer’s blog today about an interesting situation that is arising where he lives. It seems that the local newspaper where he lives is bleeding advertising at such a rate that the paper may discontinue it’s daily print edition entirely sometime within the next 12 months.
In America advertisers are deserting the newspapers in droves. The boom areas for advertising revenue are websites and billboards.
I wonder when we will see the Chronicle begin to suffer the same fate.
Here is the link to the post that got me thinking about newspaper advertising here in Hervey Bay - The Fall of the Paper Newspaper
As always you can follow the ‘comments’ link to have your say.
February 2nd, 2007 at 3:48 pm
I think traditional media simply waited too long to embrace the Web, and now they have to scramble to find a fit. Remember when journalists were upset that blog authors were scooping them and tried to negate the impact of the bloggers by implying that all blogs could do was offer opinion?
Well now the papers that employed a lot of those journalists are busy incorporating blog news into their online editions. It remains to be seen how they will try to increase subscription rates but I look for more emphasis on smart phone integration. Just need those roll-up screens.
February 2nd, 2007 at 3:58 pm
The sad thing is that the local newspaper has come under adverse criticism here on the Gossip from people out in the community who have left comments.
On one occasion I emailed the editor and invited her to join in the discussion and put her side of the story. She never replied to the email and didn’t post anything here so now I don’t bother letting her know when someone is criticising the paper.
February 5th, 2007 at 1:26 pm
I saw the cover story of today’s Chronicle is about pet pigs. Interesting to some maybe, but not journalism.
February 5th, 2007 at 1:38 pm
You certainly have a point Rocco- there are plenty of important issues that the paper should be covering becasue they are of interest to the community but perhaps it’s easier to write about pigs.