If you’ve driven along the Esplanade lately you could be forgiven for thinking that tourist numbers are up in Hervey Bay compared to this time last year.
The caravan parks along the Esplanade are nearly full … there are some ‘No Vacancy’ signs appearing from time to time … and there are even some backpackers to be seen wandering around the shops at Torquay. But is all that just our imagination … maybe some wishful thinking?
That’s really encouraging because Hervey Bay is seeing more competition than ever from other whale watching centres. And while that competition may be increasing we’ve seen some new branding and marketing campaigns launched to get the Hervey Bay name out there to the people who want to get close to the whales.
Lets hope that those marketing campaigns go beyond the whales so that tourists understand that this is a great tourist spot at any time of the year.