Tourists Bypassing Hervey Bay
Monday, July 26th, 2010So it seems that despite all the money we pour into advertising the wonders of Hervey Bay we’re somehow missing the mark and being beaten by Rainbow Beach.
It’s hardly surprising that people are passing on Hervey Bay and heading for Rainbow instead. For years now the main complaint has been that there’s nothing to do in Hervey Bay apart from the whales and Fraser Island so perhaps it’s time that some of those tourist dollars were spent pointing out that there is much more to do in Hervey Bay than just see the whales.
Sadly though it seems that our marketing gurus can’t think beyond the obvious when it comes to promoting Hervey Bay and don’t want to do a great deal to even promote those attractions.
It says a lot when local accommodation operators have to do their own promotion but that’s what one group is doing and this banner out on the highway just before the Hervey Bay turnoff is one example of their efforts.

Yes, they’re pushing the whales too but they’re also emphasising other things that Hervey Bay has to offer tourists. So if a small group of what are basically marketing amateurs can do this then why can’t our paid experts do something similar?
Billboard advertising is a highly effective form of marketing … and plenty of other tourist destinations are using this form of marketing along the Bruce Highway but when was the last time you saw a billboard advertising Hervey Bay?





